Following the success of their Channel E and Make a Change campaigns on Facebook, Panasonic Asia has just announced the launch of yet another promising Eco Friendly campaign
The new eco campaign embraces Panasonic’s vision that consumers should lead a more environmentally-friendly lifestyle. By encouraging consumers to adopt eco-friendly habits, Panasonic aims to transform its followers into eco-champions who will in turn encourage members of their social circles to do likewise. The campaign aims to raise awareness of environmental issues through popular social media platform, Facebook.
“You’re Under Arrest is an interactive and personal way for our 115,000 fans to spread Panasonic’s eco messages to their peers” – Evelyn Wee, Marketing Communications Manager, Panasonic Asia Pacific
‘You’re Under Arrest’ takes it a step further than Panasonic’s past eco campaigns by getting fans personally involved in taking active steps toward generating and spreading awareness in helping the environment. The campaign is modelled after a court session where fans can put their peers on ‘trial’ for an environmental crime. Through a fun and interactive mechanism, the campaign leverages Facebook’s extensive reach to spread Panasonic’s eco messages virally through the social networking site’s sharing mechanisms.
The application starts off with you selecting at least 12 friends who ‘will put on trial’. You will then have to decide who between random pairs of friends will be more likely to commit an ‘environmental crime’.
After a whole series of ‘accusations’, the application educates the user by displaying some facts and tips pertaining to the environmental crime that was committed.