Last week, Nokia introduced a slew of NFC related services – from taxi cab bookings to a digital tour guide system of sorts aiding in the adoption of NFC here in Singapore.
With Nokia leading the charge by having the most NFC-ready phones in the market, this is a very good move especially when much of the talk around NFC has been related to payment transaction services. There is certainly a lot more use cases than just that.
To help NFC become more accessible, they’ve launched NFC Hub where businesses and consumers can order NFC tags as well as have services to run marketing and promotional campaigns off the shelf. Some of these services include running facebook like campaigns, twitter follow campaigns and more.
Nokia Partners with ComfortDelGro
As part of their push in Singapore, Nokia has partnered with ComfortDelGro to offer an NFC-enabled option as part of its FastCall automated taxi booking services at over 400 locations across Singapore. The serviced commenced on 8th October 2011 across all locations.
With this latest offering, taxi commuters can simply tap their NFC enabled phone to initiate a Comfort or CityCab taxi booking via SMS to FastCall. An SMS confirmation of the booking will be sent to the commuter’s mobile phone. The NFC service works with any NFC device and is not restricted to a Nokia-NFC device.
Making Singapore’s Cultural District more interactive with NFC
In partnership with the National Heritage Board (NHB) and SMRT Corporation (SMRT), Nokia will also use NFC technology to showcase an estimated 25 landmarks with the Bras Basah and Bugis (BBB) precinct including the Singapore Art Museum (SAM), Singapore Philatelic Museum (SPM) and The Peranakan Museum (TPM).
Beginning at the Bras Brasah and City Hall Mass Rapid Transit (MRT) train stations, visitors with NFC-enabled smartphones who are travelling through these stations will be able to find out more about the heritage of the BBB precinct with a simple tap on the stations’ NFC-enabled posters and signs at the iMobSMRT areas.
Once at the sites, visitors to these landmarks will also be able to tap on NFC-enabled signs at the entrances to obtain information about the landmarks, to understand Singapore’s history and culture in a richer way.
I’m personally very excited about this because, as some of you may know, I’m working on building stuff using NFC services and this will most definitely help in bringing it to the mass market. If you’re keen to know about what NFC use cases may be relevant to your business or home, feel free to drop me a note 🙂