And so now SingTel users can make purchases on the Google Play store and have it billed to their monthly bill instead.
Obviously targeting folks who don’t have access to a credit card, I wonder how many parents will have their kids blow up their bills due to app purchases…
Show/Hide Press Release
SingTel first in Southeast Asia to offer direct carrier billing for Google Play purchases
Singapore 12 August 2013 – Singapore Telecommunications Ltd (SingTel) today announced that it is the first carrier in Southeast Asia to allow its customers to charge their Google Play purchases directly to their monthly mobile bill or prepaid account.
This simple and convenient payment option will be available to all SingTel mobile postpaid and prepaid customers from 15August 2013. It will also be progressively rolled out to Optus and SingTel’s regional associates.
With this payment option in place, customers do not need a credit card to pay for apps and content on Google Play. They can also enjoy the one-stop convenience of having all of their app purchases consolidated into a single easy-to-manage bill.
Ms Gan Siok Hoon, SingTel’s Vice President of mCommerce, said: “SingTel is excited to offer customers, who do not have credit cards, access to more than one million apps and games available on Google Play. The introduction of direct carrier billing is part of our ongoing efforts to provide our customers with the best and most seamless Android experience.”
Signing-up for operator billing is easy and can be completed within minutes. After selecting the apps to purchase, a simple one-time registration and validation is all that is required to enable customers to start making secure purchases.
For more information, please visit www.singtel.com/android.
(Google Play, Android and Google are trademarks of Google Inc.)
Ridzuan is Head of Development at INEO Solutions Singapore and has been dabbling in both web and mobile development since 2003. His interests include how technology can be used to improve the human condition, poverty alleviation through sustainable development, education and microfinancing.