This is a week late but being the Starbucks fanboy that I am, I thought I should really share this.
Available exclusively at the Resorts World Sentosa (RWS) store, Starbucks launched their Clover® Brewing System paired with the Starbucks Reserve™ Coffee. Starbucks Reserve™ coffee will be available for sale exclusively at the RWS store as whole bean, half-pound packages or brewed by the cup through the Clover® machine, French coffee press or pour-over method.
Each Starbucks Reserve™ offering is only available for a limited time, as new Reserve beans will be offered on a rotating and seasonal basis.
The Clover® brewing system is a one-of-a-kind brewing method that highlights each coffee’s rich and distinctive flavors, brewed one perfect cup at a time. This innovative brewing method uses a patented Vacuum-Press™ technology which allows Starbucks baristas to control extraction for each coffee. The end result is a cup of coffee where the subtle nuances and exquisite flavors of the coffee are beautifully pronounced. Some like to think of Clover Brewed® coffee as coffee in high-definition.
The Clover® brewer is calibrated for each Starbucks Reserve® Coffee and delivers you the drink in 40 secs.
To find out more on the Clover® brewer, you can head over to this link.
I wonder how the coffee tastes like coming from the Clover. Coffee anyone?
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Starbucks Singapore brews up a double dose: Clover® Brewing System exclusively paired with Starbucks Reserve™ Coffee for coffee lovers
Singapore is the first market in Southeast Asia to launch Clover® machine under Starbucks
Singapore (August 22, 2013) Starbucks Coffee Company (NASDAQ: SBUX) today launched the Clover® Brewing System, a first for Starbucks in Singapore as well as in Southeast Asia, to demonstrate the most innovative coffee-brewing technology the world has to offer. Employing industry-leading coffee preparation methods, the revolutionary Clover® system is the perfect brewing complement to Starbucks Reserve™ ultra-premium and single-origin coffees. The Clover® system will be available exclusively at the Resorts World Sentosa (RWS) store, which is also the first and only Starbucks store in Singapore that retails Starbucks Reserve™ coffee beans.
The Clover® Brewing System – Revolutionizing the Brewed Coffee Experience in Singapore
The Clover® Brewing System is a specialized brewing process that uses a patented Vacuum-PressTM technology that will allow coffee drinkers to discover new layers and dimensions within a coffee’s familiar aroma, flavor, body and acidity. Starbucks customers at the RWS store will have the option to enjoy their favorite cup of Starbucks ReserveTM coffee that is perfectly handcrafted, by a team of trained and passionate Starbucks Coffee Masters, using the Clover® system. To enjoy the exquisite flavors of Starbucks ReserveTM coffee outside the store, customers can also purchase and brew the Starbucks ReserveTM coffee beans, with a French Press, easily and conveniently in the comfort of their homes.
“The vibrant coffee scene and the increasingly discerning palates and appetite for specialty coffee in the market makes Singapore the perfect backdrop for the entry of the Clover® system in this region,” said Jane Lau, managing director of Starbucks Singapore. “As the coffee leader who pioneered Singapore’s specialty coffee house market almost 17 years ago, we are proud to be able to revolutionize the way of our customers can enjoy our some of rarest whole bean coffee selection. More importantly, the drama and theatre to the Clover® brewing process will enable our baristas to have an even more emotionally rich conversation with our valued customers.”
In May this year, Starbucks Singapore announced the launch of the Starbucks ReserveTM Coffee. New Starbucks ReserveTM coffees are offered every two months, and Starbucks is now retailing the Guatemala Finca Los Caballitos and the Burundi Ngozi. Extremely rare and in limited quantities, the Starbucks ReserveTM coffees were hand-picked from unusual locales around the world for their distinctive flavors.
To celebrate the launch of the Clover®, Starbucks Singapore worked with Chef Yew Eng Tong of Ocean Restaurant to create a specially-designed cheese course dish that pairs well with coffee. The dish – named Gouda Cheese Cream with Salted Brioche, Pistachio Puree, Sour Cherry with Burundi Coffee Jelly & “Soil” – is the perfect foil to the Starbucks Reserve® Burundi Ngozi coffee.
“Coffee is as complex, rich and distinctive as fine wines, and it can accentuate the different flavors in savory food items to further excite the palate,” said Lau. “We believe that great coffee should be paired with great food, and we are delighted to work with Chef Yew to create this special dish for the Clover® launch, and to introduce the endless enjoyment possibilities with coffee and food pairing. We will continue to elevate every Starbucks coffee experience for our customers and this is really the beginning of what is to come.”
Beginning today, Starbucks Reserve™ coffee will be available for sale exclusively at the RWS store as whole bean, half-pound packages or brewed by the cup through the Clover® machine, French coffee press or pour-over method. The retail price for 250 grams whole bean starts at $22, and a tall (12 fl. oz.) cup of Starbucks Reserve™ coffee starts at $6.30 using the Clover®, $5.30 using the pour over method, and $5.90 for French press. Each Starbucks Reserve™ offering is only available for a limited time, as
new Reserve beans will be offered on a rotating and seasonal basis.