We had an opportunity to speak with Mr Serguei Beloussov, CEO of Acronis, as he is currently in Singapore. Previously he was the CEO of Parallels, the much more visible sister company of Acronis which is run on many Macs today.
Acronis has been a well-known brand for backup solutions, something which has mainly been on the minds of businesses and enterprise in the recent years. It is a Singapore company, with headquarters in Boston and research and development in countries such as the United States and Russia. While a large bulk of the work the company does is for enterprise and businesses, we understand that there would be an increased consumer-centric services such as integrated cloud solutions for consumers to make it easy and convenient for the average user to have similar data protection as companies.
Push for Mobile
Serguei shared with us some major developments to expect from Acronis in the coming months, one of which is the push for mobile solutions. He believed that this is one of the three upcoming trends, the other two being cloud and social. With many companies taking the BYOD route, sensitive data security is going to be an even bigger problem. Acronis expects that this would form a bulk of their revenue in the future, given the prevalence of mobile phones and the large amounts of data.
Acronis for Consumers
On the consumer end with the popularity of Dropbox, Box and other syncing services, many people do not see a need for a full backups. While that is the convenient method, much time (and possibly data) is actually lost when something does happen. As fate had it, I had my computer die on me the evening before the lunch with Serguei and I spent much time over the next few days recovering and installing the various pieces of software for work and play. I was thankful I backed up most of my work on Amazon Glacier, but that is not a simple solution for most people.
Serguei explained that Acronis did not believe in a freemium model for their core products and we would be unlikely to see such a business model for their product lines. It is true that I would rather pay for a good piece of backup software (which I hope never to need to use) and to get some half-baked product because it is free. That said, there are some good free backup products for consumers out there like Macrium’s Reflect, but it is more unwieldy compared to Acronis’s TrueImage (that I can attest to, but another post for another day). Sometimes maybe something is better than nothing, so know what you need and use them at your own risk.
Acronis for Mac
Serguei also shared that Acronis will be releasing a Mac version of their backup consumer software in the near future, and that is something to keep an eye out for. How will the take up rate compare, given the effectiveness of Time Machine? I have used Mac and well, Time Machine is not perfect. But it is easy to use and gives a good free fail-safe solution for simple users without any hassle, so I would think it will be a difficult task ahead to convince the general Mac user base to move away from the Time Machine. Because I probably wouldn’t. But I probably spoke too soon and let us judge when the software is out.
New CEO, new beginnings?
The next few months will be interested with Serguei fully transiting into his CEO role at Acronis. There should be many more new and exciting products from this man. He shared with us that he expects to be in Singapore and region much more given the growth opportunities. In case we forget, this man is a Singaporean.
Here are some links to Acronis products on Amazon if you are interested:
Like this article? Like us on Facebook or share our website with your friends using the share buttons below!