So last month, Google announced the Nexus 6P and since then we’ve been waiting for it to be made available in Singapore. Truth be told, Huawei (the manufacturer for the 6P) jumped on the hype bandwagon even before the official announcement by posting one of the rumours just prior to the announcement.
29th September :
Despite Google having already done a great job at selling the phone at their conference, Huawei’s hype engine went into overdrive from there – making frequent posts highlighting the various features of the 6P and telling fans that it’s “coming soon” and asking if people were intending to get it and if they were excited about it. It’s understandable that they’d want to reach out to a wider audience but one month of teasing, is really quite too much.
Here’s the thing – Google had already sold the idea of the phone to the consumers and those specifically looking for it wanted to know when and how they could purchase it. Instead they were teased to no end.
30th September : https://www.facebook.com/HuaweiSingapore/photos/a.276734435670110.77050.269055023104718/1079811312029081/?type=3
1st October : https://www.facebook.com/HuaweiSingapore/photos/a.276734435670110.77050.269055023104718/1080221655321380/?type=3
1st October :
3rd October : https://www.facebook.com/HuaweiSingapore/photos/a.276734435670110.77050.269055023104718/1080838251926387/?type=3
8th October : https://www.facebook.com/HuaweiSingapore/photos/a.276734435670110.77050.269055023104718/1083664154977130/?type=3
12th October : https://www.facebook.com/HuaweiSingapore/photos/a.276734435670110.77050.269055023104718/1083668278310051/?type=3
19th October : (This one was particularly irritating to me because how could reviews be done if the phone wasn’t made available…grrr)
21st October :
21st October : (Announcement of Pre order)
22nd October :
30th October :
And I suppose the moment a date and time for the pre-order was set, folks were generally happy…. Until of course, stocks ran out in under half an hour of the opening of the pre-order. It’s terrible of course to have been teased to no end and then be told that you can’t get a set. Some folks ran into so many errors using the Lazada. To name a few:
- Some had the item in their cart disappear while trying to check out
- I personally had issues trying to enter the expiry month of my credit card – it kept saying it was an invalid month. I’m pretty know I know my conversions. haha
- Some would intermittently see the item they want being out of stock only to be restocked after several refreshes (I suspect this might be Lazada releasing the lock on items pending failed checkouts)
- Some received email notification that their orders failed some sort of verification.
- An open of pre-order notification email had been sent out with the email addresses in the clear instead of being the bcc. (I personally am not fazed by this because I publish my email address everywhere. But there are many who may face serious privacy concerns over this)
2nd Nov : (Pre-Order start)
2nd Nov : (Out of Stock Announcement)
I was lucky enough to have been able to secure a 128GB Graphite set (unless I get a cancellation email later) but I can only imagine how disappointed so many people are with this. On the Ridz.sg team, we too can empathise because while Ivan and myself managed to secure a set, Shazlee attempted several times and was eventually met with the Out of Stock status that never got ‘restocked’.
Perhaps Huawei was too excited to release a phone everyone was excited over. But the combination of having greatly underestimated demand, overly hyped marketing engine, poor user experience on Lazada has definitely broken many hearts.
Get it together Huawei. You raised the expectations too high so now you’ve got to live up to it.
And for the rest of us, I guess we can just get a Japan set or, well, wait for Huawei to secure more stock.
In the meantime, remember… It’s just a phone guys.
Watch some penguins…